Tourism Set to Cash In On Big Summer For International Sport

An unprecedented summer of international sport is set to boost Canberra's tourist numbers after a major decline in business stays and spending in the past year.

With seven Asian Cup football games including a quarter final, three cricket World Cup games and an extra one day International in November, Canberra's tourism boss expected locals to be joined by a mass of regional and international visitors for the sporting feast.

VisitCanberra director Ian Hill said it would be the strongest summer of sport the city had enjoyed. 

"Two absolutely world class events, and I certainly know tickets for those cricket World Cup games have been selling really well."

The National Visitor Survey released last month showed visitor nights were down 790,000 in the domestic business sector for the year to June, a drop of 37.5 per cent. Overall domestic nights were down 16.4 per cent and expenditure down 11.4 per cent, or $14 million. 

International visitor nights also fell 12 per cent, or 570,000 nights, in the same period, with expenditure down 6 per cent.

Mr Hill said the tourism authority was working closely with hoteliers and organisations elsewhere to help them package and promote events.  

"One of those [Asian Cup] games is a China [vs] Korea game; China don't play in Sydney and there's a big group of Chinese background people who live in Sydney, so we're working with some of the multicultural media in Sydney," he said. 

The tourism chief said the key to maximising the windfall for Canberra was ensuring visitors saw other attractions  during their stay, and a rejuvenated cultural and hotel scene would help.

"Places like Braddon are important, Lonsdale Street Roasters is an important place, New Acton, and with new hotels like Hotel Hotel, Peppers has just rebranded, we've seen QT do a fit out at Rydges, the Kurrajong is about to reopen after being refitted – a great location for visitors in the Parliamentary Triangle. I think visitors are seeing a new side of Canberra," Mr Hill said. 

Mr Hill said stories on last week's OECD finding that Canberra was the world's best city to live in,  trumpeted in the New York Times and elsewhere, helped spread the word. 

The Australian Hotels Association ACT recently told ABC TV that occupancy rates were at about 65 per cent, down from the same time last year, but investment was strong, with another 500-600 hotel rooms available by mid-next year.